AFRDS Consumer Survey (2011)

In April 2011, AFRDS commissioned a nationwide telephone survey of 1,000 Americans, including parents of school-age children, to better understand consumer opinions and motivations when it comes to school and youth group fundraising. 

The data shows that:

  • The majority of Americans (62%) and more than three-quarters of parents of school-age children (77%) purchase products to support school and youth group fundraisers
  • The vast majority of Americans (80%) agree that "product fundraising is an important financial resource for America's schools and youth programs"
  • More than three-quarters of all respondents (76%) are comfortable spending up to $20 per fundraising occasion.  Nearly one-quarter (24%) are comfortable spending more than $20 per occasion

*FULL REPORT* Executive Summary & Report

Press Release on Survey

Graphics

Americans Support School Fundraising

Americans Believe in School Fundraising

School Fundraising Support Strongest Among Parents

Top Reasons for Supporting a Fundraiser

Top Reasons for Not Supporting a Fundraiser

 

For questions, contact AFRDS Headquarters at 404-252-3663 or afrds@kellencompany.com