Case Studies: Fundraising in the Digital Age

By Chris Cote

The Smencil Company


A recent news report highlights several non-profit organizations that are taking advantage of electronic media and seeing positive results.


Interesting statistics from the article:


·         Nearly 15% (about $33 million) of the $233 million raised nationwide by the
American Red Cross for the Haiti earthquake disaster came from text message donations


·         A new Facebook widget implemented this year by the Susan G. Komen foundation generated $25,000 in donations


·         Direct mail donations have dropped 40% in four years for the Grand Canyon Chapter of the American Red Cross


Read the full article here:  


It’s clear that electronic media is playing a major role in fundraising today.  The product fundraising industry must continue to stay informed and ready to offer electronic options to our customers and sponsors.