Converting Online Shoppers Into Buyers

By Paul Mahler, Time Direct Ventures

 

Nine out of 10 online shoppers have abandoned an online shopping cart without making a purchase, according to Forrester Research, a leading market-research firm specializing in technology.

 

Here are the reasons why:

 

·         Shipping & handling costs were too high (44%)

 

·         Not ready to purchase the product (41%)

 

·         Wanted to compare prices on other websites (27%)

 

·         Product price was higher than I was willing to pay (25%)

 

·         Just wanted to save products in my cart for later consideration (24%)

 

·         Shipping & handling costs were listed too late in the checkout process (22%)

 

Do you know how many of your online store shopping carts become sales?

 

  • Click here to learn more about the buying habits of online shoppers from a new survey of consumers conducted through Facebook and Twitter
  • Click here to read more Snapshot articles from the Knowledge Center

 

 

Sources:  Understanding Shopping Cart Abandonment, Forrester Research & Research and Insight Survey, Time Inc.