New Blog on Marketing to Moms

By Paul Mahler, Time Direct Ventures


Follow the link below to these headlines…


ONLINE KIDS: What Moms Allow


-- 92% of American children are online by the age of 2


-- 1 in 3 American children, ages 9-12, are regularly visiting social media sites


-- 84% of those have Mom as a “friend” on those websites




-- Online spending will grow to 46% of the back to school market this year


-- Overall, moms plan to spend about 7% less this year on back to school




Click here to view these headlines and more!


Paul Mahler is Vice President of Fundraising Partnerships at Time Direct Ventures.  He has more than thirty years of experience in magazine marketing, including more than a decade dedicated to school fundraising. is a blog that tracks trends affecting moms and their buying habits.  The blog is published by BOHAN, a Tennessee-based advertising and marketing firm.